25 Corporate Logos with Hidden Messages


It is imperative for a brand to have a logo that leaves an everlasting impression on consumers. Drafting a logo requires unparalleled creativity and companies sometimes use the opportunity to convey subliminal messages that properly describe what they stand for, what they offer, their objectives etc.

Have a look at these logos of famous companies and notice hidden messages these logos include:


25. Toblerone Chocolate

There is an image of a bear hidden in the Matterhorn Mountain. The bear signifies and symbolizes the town where the first Toblerone was produced.


24. FedEx

Many fail to identify the white arrow between the E and the x in FedEx. The white arrow symbolizes moving forward. We bet our bottom dollar that you’d never look at the FedEx logo the same way again.


23. The College Football Playoff

The four laces in the logo actually represent the four teams that will eventually compete in the mini-tournament.


22. Baskin-Robbins

If you take a closer look, you can actually see the number “31” brilliantly showcased in the title. The number signifies the total number of flavors provided by Baskin Robbins.


21. Goodwill Industries

The letter “g” in Goodwill’s logo doubles up as a smiling face.


20. Caribou Coffee

Caribou Coffee’s logo was recently updated in 2010. Unlike in the previous logo where the Caribou leaps towards the left, the updated version has the caribou leaning towards the right, signifying the direction headed by the company into the future.


19. London Symphony Orchestra

At a simple glance, you see the logo spelling out ‘L-S-O’. Through closer inspection, you can witness a conductor brandishing his baton. The logo is smartly done indeed.


18. Apple Computers

Many believe that the Apple logo was inspired by the story of Adam and Eve. The bitten apple is believed to represent the fruit from the Tree of Knowledge.


17. Pittsburgh Zoo & PPG Aquarium

Can you see a gorilla and a lion on the sides of the tree?


16. Wendy’s

Many have identified the word “Mom” spelled on Wendy’s blouse. However, the company has denied spelling it out intentionally.


15. LG

The dark pink logo for LG Electronics bears a similar resemblance to a winking face. However, if you look closely, you can see the face’s nose is an “L” and the outline of the face forming the alphabet “G”.


14. The National Broadcasting Company

The NBC logo is iconic. It features a peacock in white bearing five colorful feathers. Although there are more feathers now, the initial five represented each division of the NBC brand,  News (yellow), Sports (orange), Entertainment (red), Stations (purple), Network (blue), and Productions (green).


13. The Old Milwaukee Brewers Logo

At first glance, the Old Milwaukee Brewers logo looks like a glove and a ball. But on closer inspection, you can see the letter “M” that’s formed by the laces combines with the “B” made by the pocket and webbing.


12. Beats Headphone

The logo appears to be styled in a manner that perfectly highlights both the “b” in Beats Headphone and a person wearing a pair of headphones.


11. Toyota Automobiles

Toyota has revealed that the three overlapping ovals on American vehicles “symbolize the unification of the hearts of the customers and the heart of Toyota products.” The company has also disclosed that the background space signifies Toyota’s technological advancement and the boundless opportunities ahead.


10. The Bronx Zoo

The logo of The Bronx Zoo pays homage to the zoo’s home city. Take a closer look between the legs of the giraffes; you can see the big apple’s iconic skyline.


9. Tostitos

The logo has two Ts sharing a dish of salsa.


8. Merck

You can see two pills and a capsule in the Merck logo.


7. Tour de France

Have a look at the “r” in the Tour de France logo. It looks like a cyclist to us.


6. Vaio

The ‘VA’ in Vaio is designed as an analogue waveform while the ‘IO’ is a binary code. The logo represents the brand’s integration of analogue and digital technology.


5. Hershey’s Kisses

You’ll see the shape of Hershey’s kiss in the space between the “K” and the “I”.


4. Formula 1 racing

Contrary to popular opinion, it is actually the white space after the “F” that signifies the “1” in Formula 1. Many people are under the false impression that the red design signifies the “1”.


3. Amazon.com

Have a look at the arrow. It extends from “a” to “z”. The arrow refers to the fact that all kinds of different products can be bought through the site.

2. Pinterest

The letter “P” in the logo of Pinterest doubles up as a pin.


1. BMW automobiles

The company built numerous aircraft engines for the German army during WWII and has a history in aviation. The blue part in its logo represents the sky while the white part is a propeller in motion. BMW has done well to pay homage to its roots.

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